Mercedes-Benz
Redesign

I redesigned Mercedes-Benz logo and brand identity that draws inspiration from the iconic geometric shape of the Mercedes-Benz stadium and the three areas Mercedes-Benz wants to dominate in the future; land, air, and water. The colors used in the re-design were selected to create a fresh and vibrant look that complements the brand’s luxurious aesthetic but now brings in a younger audience. Despite the youthful and contemporary feel of the re-design, the brand identity still maintains its signature sense of luxury and sophistication.